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Sun InBev (Interbrew). Premium beer Brahma. Brahma Leto
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| Objectives: | * To create striking non-standard activities in the contaxt of general brand positioning concept (Brasilia, GINGA, etc) for consumers promo in KA;
* To increase brand awareness and level of loyalty by means of communication through the brand elements |
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Mechanics:
«Present for purchase»: a customer in KA, which participates in promo-campaign, has an opportunity to gain BRAHMA-dollars in a special exchange office for cash receipt. One bottle of BRAHMA equals one BRAHMA-dollar. |
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