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PFIZER. Rimadyl. Pets medicine
Objectives:
* To inform pets owners about existing problems (arthritis) and its salvation (product)
* To deliver product advantages to TA (effectiveness)
* To develop TA knowledge about Pfizer Animal Health products
Result:
Total number of contacts more than 6 500 people
Mechanics:
* Consulting in the places where TA is gathered;
* Sampling – distribution of the informational materials;
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